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A Study on Relationship among Color Marketing Strategy, Brand Charisma and Customer`s Loyalty: Focused on Beauty Shop Brand in the Metropolitan Area
Shine Kim , Ki-dae Kwon
J Korean Soc Cosmetol. 2017;23(3):579-590.   Published online June 30, 2017
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The Effect of Customer Equity on Brand Charisma and WOM`s in Beauty Shop
Shine Kim , Ki-dae Kwon
J Korean Soc Cosmetol. 2016;22(5):1071-1083.   Published online October 31, 2016
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Journal of the
Korean Society of
Cosmetology

Print ISSN: 1229-4349
Online ISSN: 2765-5881



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